How to tell if email marketing is right for you
The world of marketing is like a wild west, free for all. There is no one way to do it right, and if anyone tells you otherwise, they're either crazy or lying (I don't particularly like to align myself with people who fall in either of those categories). There are so many different ways you can get new clients, and at the end of the day, the thing that matters most is relationships.
How you create those relationships depends completely on your way of Being. What do I mean by that? Your way of Being is how you show up in the world, what lights you up, what makes you cringe; basically, it's your vibe. If a marketing "guru" tells you that you have to cold call 50 people a day and you absolutely HATE cold calling, then the vibe you give off while you're doing that task isn't going to help you build relationships.
One of two things will happen: you'll hate it, and the people you call will know, or you'll hate it and pretend to like it, making it inauthentic.
You have so many options to get new clients; why choose something you hate when you could find something you love?
Email marketing is just one of many different tools available to market your business. If you want to scale with courses, books, and group offers, then growing your own email list is a fabulous way to do that. When you want to reach many people at once to share your offer, most people think to go to social media. It's not a terrible idea; however, you're not actually reaching as many people as you think.
If you rely on social media alone, you have a lot of noise to break through to get someone's attention. Not to mention most people are on social media to be distracted from their lives, not to buy your transformation offer.
Email marketing is a great tool to help you nurture people interested in what you are offering but aren't yet ready to purchase from you. They're called a warm audience, and your email list is a great way to build trust with them. If you're creating a conscious business, you must choose marketing tools that align with your way of Being.
To find out if email marketing is right for you, ask yourself the following questions:
Do I want to scale my business in the future with courses, books, and/or group offers?
Am I ready to commit to consistently sending out a newsletter on a schedule that works for me?
Am I happy with the new leads I am getting from social media, or do I need to add a step to my nurture process?
If you answered yes to them, now is a good time to consider adding email marketing to your marketing tool kit. However, in my opinion, it's always best to start before you're ready. It can take a while to grow your list, especially if you're doing it organically (no paid ads).
There is no one perfect way to go about email marketing either. There are many different theories, but finding a way that works well for YOU is the most important thing. If your website is on Wix, like mine, you can use a super-easy email marketing add-on. There are also other great free tools like MailChimp to get started.
Some people will tell you to email once a week, some once a month, and others once a day! Personally, I would go with a schedule that you know you can be consistent with. It's enough for me to get one out a month, so that's what I stick with. When I sign up with someone, and they email once a day, I'm likely to unsubscribe. But being consistent is the most important piece; that's what helps you build trust.
People's time is valuable; make sure your content is relevant and useful. Don't just do it for the sake of doing it. Do it because it's important to provide value to the people who choose to be part of your journey.
Book a free discovery call with me if you need help setting up your email marketing. I can help you create a lead magnet (freebie) and set it up with email marketing. Plus, I can show you how to get people on your list!