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  • Writer's pictureJillian Lawrence

4 Easy SEO Tips for Your Blog

Updated: Apr 1, 2021

Some simple SEO tips can help you gain a higher-ranking position on Google searches, but they need to be fresh, informative, and targeted to your viewers.

Spammy keywords and irrelevant information is bad for business.

Blog content that targets your audience and covers specific topics will not only gain you street credit, but also help you climb the Google SEO ladder. So how do you go about optimizing your blog content? Good question, read on…

1. Create Relevant Content. Obviously.

Sprinkling keywords just for the sake of it will only hinder your efforts. The humans reading your spammy attempt at SEO will get pissed off, and, let’s face it, sometimes it feels like Google’s algorithms are smarter than us so it’s bound to get pissed of too! Well written content, relevant to your audience, and appealing images (with ALT tags) with help you tremendously. You have a much better chance of being shared, liked, and linked to by supplying high quality, engaging content. (side note: sites like Pixabay and Unsplash offer awesome royalty free stock images)

2. Add New Posts Regularly (At Least Monthly)

Adding new blog posts shows search engines that your site is current and updated regularly with new information. If there is relevant new information for a search engine to rank when indexing your site, you have a better chance of increasing your ranking. It also shows your audience (the humans) that you care about them enough to update your blog with information that they will find useful.

3. Use Long-tail Keywords

These are more like short phrases of keywords bunched together. Search engine optimization has become more sophisticated and competitive in recent years. To optimize your chance of getting noticed you need to create very specific keywords that relate to your product or service.

Try making your keywords four or five words long. For example, if you sell swimsuits, your single keyword is “swimsuits”, your long-tail keyword for a specific suit is “women’s two piece red swimsuits”. Longer keywords will direct your targeted traffic to your site and hopefully keep them engaged in your content longer because they are very specific to the audience of that particular post.

Side note: Don’t practice keyword stuffing to be noticed by search engines! Google is using latent semantic indexing: (LSI), which recognizes repeating keywords and phrases, and this isn’t to your benefit!

4. Create Quality External and Internal Links

Link building is an important avenue that you don’t want to miss when establishing your ranking. Make sure you hyperlink out to good quality sites that relate to your topic (aka: outbound links). This will help you get noticed by search engine algorithms. These are your external links, or links that lead off your site.

The better quality your posts are the more chance you have of someone wanting to link to you! (aka: inbound links). These are also stellar for your SEO. You can add your own inbound links by sharing your blog on your social channels. Every time someone clicks to your blog from your Facebook page, you get SEO “credit”. (That’s not an official term J)

Internal links are ones that lead to somewhere else within your own site. These are also important for SEO. Some examples are links to related blog posts, services, or products that are within your own website.

As you can see, with a few simple tweaks, you can SEO your own blog which can help you go viral and gain celebrity status. Or at the very least move up a spot or two on Google searches.

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